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Companies that employ overly aggressive methods can get their client Web sites banned with the search final results. In 2005, the Wall Road Journal noted on the company, Targeted visitors Electricity, which allegedly utilised significant-chance techniques and failed to reveal These dangers to its shoppers.
 PageRank estimates the probability that a given webpage is going to be arrived at by an online user who randomly surfs the internet, and follows links from 1 website page to a different. In outcome, this means that some links are more powerful than Other individuals, as a better PageRank site is a lot more more likely to be arrived at because of the random surfer.
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